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Page 2 InCider Press January 2010 |
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Bulletin Editor Karen Nanninga Phone: 785-736-2870 Unless carrying a byline or some form of credit to borrowed sources, all items in this bulletin are by the editor and do not necessarily reflect the opinions of the chapter or board. All photos in the bulletin are by the editor, unless otherwise identified. |
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ChapterOfficers Immediate Past President - - Harvey Kiser President - Bill Hanson VP Marketing and Public Relations - - John Thomason VP Music &Performance - -Loren Alexander VP Chapter Development & Membership - - Dave Fink Treasurer Bob Swenson Secretary - Pat Caffey Board Member - -Ken Lyle Board Member - -Jim Lindquist Board Member - -Cam Beatty Board Member - -Don Thomson Board Member - -Fred Wachsmuth Board Member - -Steve Cross Appointments Musical Director.…………………… Ken Lang Associate Musical Director ….…..Don Thomson Assistant Musical Director……...Myron Calhoun Music Chairman……….….................Bob Ridley Show Chairmen...……….........Jim Lindquist and ………………………….….….... Don Thomson Singing Valentine Chairman ………….Ken Lyle Youth in Harmony Chairman …….Travis Troyer Equipment Manager …………..Fred Wachsmuth Uniform Manager……………….….Cam Beatty Bulletin Editor…….....…..……..Karen Nanninga Web Master…………………..Bart Bartholomew |
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InCider Press, a monthly publication, is the official publication of the Manhattan, Kansas chapter of the Central States District (CSD) of the Barbershop Harmony Society. The Manhattan Chapter is the home of the Little Apple Chorus. The chapter and chorus meet every Thursday evening at 7:30 p.m. at the First Methodist Church Activity Center on the corner of Poyntz and 6th Street, Manhattan, Kansas. For more information about meetings or joining call or write to the Editor. (see below) |
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More and more Barbershop Harmony Society chapters and quartets (plus District and Headquarters staffs) are using social media to attract new fans and new audiences and to build new relationships. Social media is defined by the act of sharing content in and between social networks regardless of the content type. Social media is not just another media, but is a game changing, open system that is transparent, decentralized, real-time, and measurable. In the beginning, there were discussion forums and opinion sites (blogs), and now it has morphed to include: video sharing (YouTube), photo sharing (Flickr) and micro blogging (Twitter) sites. Social networking sites such as MySpace and Facebook are driving the social nature of the medium. Social media has become the marketing tool of choice for chapters aiming to sell more show tickets and recruit the next generation of barbershoppers. The vast majority of their peers in the millennial generation are social networking pros: about 85 percent of all Internet users 18 to 34 visited Facebook, MySpace or Twitter in a survey by ComScore, an Internet data research company. And about 84 percent of 18 to 29 year olds check social networking sites at least once a week, according to a study by the Pew Research Center for the People and the Press. Social networkers are more likely to have an annual income of $75,000 or more, and nonusers are more likely to have only a high school education. While MySpace’s monthly traffic may have dropped recently, Facebook’s has soared to 92 million and Twitter’s has exploded to more than 20 million – up from 1 million last year. In the past year, the fastest-growing age group on Twitter is the demographic that initially rejected it: those 12 to 24, according to ComStore. A quick social networking survey among 400 members of Chorus America revealed that: 68% of members currently use social networking tools and 17% plan to start soon. Nearly all the respondents currently using social networking tools use Face-book (96%), followed by Twitter (26%) and blogs (23%). MySpace and LinkedIn were also used, but to a much lesser extent…members primarily use social networking tools to promote concerts and events (94%), communicate with current subscribers and donors (76%), attract new audiences (74%), and recruit new singers (54%); many responders also use social networking to keep in touch with alumni of their chorus… respondents generally view social networking as effective; Facebook received the highest average rating of 4 out of 5; blogs, Twitter, and LinkedIn all received average ratings between 3.5 and 4; MySpace trailed with a 2.7 average rating. Users of social media leave behind a lot of clues about who they are and how they think via information found in social bookmarks, comments, engagement, influence, friends, followers, downloads, favorites, views, votes and links. From all of these user actions, you can measure what’s important, what ideas are gaining ground and who, or what, is having the biggest impact on your brand. Social media is shifting the power to define and control a brand from the traditional institution to the individual or community. With each day that goes by, the ownership of all brands is gradually becoming the domain of the user. With so many Social Media choices: what’s in your market basket? ♪ |
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Social Media: A Marketing Multiplier for Barbershoppers? From the PROBEmoter Jan/March Issue By Marvin Banks PROBE VP Marketing and Pubic Relations |